SHE IS:

We’re very proud to have worked with the Institute of Engineering & Technology to support the Young Woman Engineer of the Year Awards 2017. Only 9% of engineers in the UK are women, and our ‘She is:’ campaign seeks toRead More...

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IET She is campaign

Blackdog launches Blackdog Australia

Blackdog launches global expansion with Australian arm in SYDNEY, AUSTRALIA - Blackdog Creative Marketing, the retail marketing specialist, has announced the launch of Blackdog Sydney, the latest offering in the agency's global expansion. Building on successes and experience in EuropeRead More...

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Ray Kieser MD at Blackdog

Ray Kieser joins Blackdog as Managing Director

We are very pleased to announce that Ray Kieser has joined Blackdog as Managing Director, with Geoff Cash moving from MD to the role of Chairman, where he’ll focus shaping the board and group for future growth. Under Ray’s leadership,Read More...

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Big wins and new talent at Blackdog

We have a lot to celebrate this summer at Blackdog, with lots of new joiners and promotions in the team following a few consecutive big account wins and growth of existing business:   Creative Team: Kerry Oldham moves into a newRead More...

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Best of British

Blackdog is very proud to have worked with Tesco and experiential agency, N20, on their Royal Agricultural Show exhibition stands for the 2017 season. The Tesco stand was awarded second prize in the Trade Show competition for its Cornwall ShowRead More...

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OUT at PRIDE

OUT at Pride

OUT at Pride Blackdog had a wonderful time on Saturday 8th July, joining forces with Tesco at the Pride in London parade and march. Head of Design Kerry Oldham and her partner Hannah were on hand to deliver sweets andRead More...

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New Hires at Blackdog Creative Marketing

Due to some rather nice new business wins, we're recruiting for four roles. If you're interested in any of them please send your C.V. to Louise Summers, In-House Recruiter for Black Dog Creative Marketing, louise.summers@blackdog.london Seeking a highly talented **ACCOUNT DIRECTOR** ReportingRead More...

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We’re hiring.

Due to some big client wins, Blackdog is looking for talented people to work with us on a variety of exciting retail and brand clients. Please get in touch if you’re up for the challenge of working with one ofRead More...

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Screen Time

There was a time, a while back, deep in the mists of time gone by... when we all made a mark on some paper and got messy with paints and inks and pencils and pens and got lost in theRead More...

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Eye say!

Blackdog are proud to have been involved in the development of the brand look and launch of I-Choose, a new concept offering glasses-wearers the chance to design their own individual pairs of prescription glasses. The range, which offers a mix’n’matchRead More...

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Blackdog creates new electrical range for Argos

Blackdog Creative Marketing developed ‘B.E. - Best Everyday’ based on the gap in the electrical personal care market for a high-quality but everyday-use brand. Phil Pawsey, Executive Creative Director at Blackdog Creative Marketing said, “ The idea came from talkingRead More...

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What’s the big idea?

What's the big idea? It’s become a term that often languishes on a creative brief. But what exactly IS a BIG idea? One that works would be a start.The term has become a short hand for an idea that is campaignable,Read More...

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Let us… Entertain you

"People read what interests them, sometimes it's an ad" Howard Gossage “Are you not entertained?” Maximus Decimus Meridius, Gladiator “They wait. That’s what they do”, drones the gravelly voiceover on the iconic Guinness TV ad. See what they did there?Read More...

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Pouch Appeal

How I love a pouch. Pouches appeal to my inner Warhol. They sit well with my Generation X-pectancy that I’d be living on the moon by now, eating space food and jetting around in a capsule, while my domestic robotRead More...

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Join us for Babbleuary 2017

The new year is a time for new resolutions, right? And January is a great time for new plans and cutting out stuff that’s bad for us. Here’s an idea. Why not join us for a babble-free January? That’s marketingRead More...

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Who’s still alive in 2017?

Congratulations! If you’re reading this, you made it! There’s no denying it – as far as celebrity deaths go, 2016 was choc full of ‘em! Death was on a roll and his tally for the last 12 months read likeRead More...

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Ding dong! Shopping for Martians. And Venusians.

As Game of Thrones tells us: “Winter is coming”, and that means the biggest retailer bonanza of the year is just round the corner. It’s a time when the bean counters, marketeers, brands, manufacturers, shops and payday loan companies rubRead More...

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What happened on Black Friday?

This was the year ‘they’ (the experts) said that there would be a massive surge of online buying on Black Friday. So what happened? Well, ‘they’ were wrong. Again. But you might not get that impression, reading various reports. InRead More...

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Buy, Buy, Buy… by the way, it’s Christmas!

Ding dong merrily on high... this years slew (or should that be sleigh?) of Christmas TV advertising is well underway. If we haven't seen them shoehorned into our favourite programme, we've probably seen them online. And whilst the age ofRead More...

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Common Sense and Straight Talking – not on the VIP guest list.

‘Today the modern consumer goes on complex shopper journeys through multi-channel retail ecosystems, to support brands that they have emotive value based connections with.’ Pop down the shops for a pint of milk more like! I mean, enough is enough.Read More...

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Cutting out the babble

"This is so easy to understand that a six-year-old child could do it. We need a six-year-old child” Groucho Marx We got an invitation the other day to a conference about marketing and mobile apps. The agenda made no senseRead More...

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We’re not neuroscientists. We’re marketers, lest we forget.

Marketing and Ad land today seems to have been seduced by scientism – ‘an excessive belief in the power of scientific knowledge and techniques’. And it’s understandable isn’t it? I mean, you can see why can’t you? Who wouldn’t wantRead More...

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Consumers aren’t morons.

‘The majority of consumers consider mid-tier own-label products in supermarkets to be of the same quality as brands, while 14% believe they are better,’ Marketing Week 2014. How very dare they? In fact own-label overtook branded groceries in sales inRead More...

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ENOUGH IS ENOUGH

Marketers today have put too much science where art should be and vice versa, so we’re left with the worst of both worlds. We think that retail marketing has got lost in the forest. It has lost its compass. ItsRead More...

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Blackdog Bandits are GO!

HUGE congratulations to our own Blackdog Bandits! Some of the ladies here at Blackdog have recently completed the Race for Life in aid of Cancer Research. There was a lot of pink being worn at Stanborough Lakes, Welwyn Garden CityRead More...

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